However, Caesars’ partner 888 Holdings Plc has to first get a Nevada online poker
license before the two companies can launch an online poker product within Nevada. Getting a Nevada poker license shouldn’t be difficult for 888 Holdings as the Nevada Gaming Control Board had unanimously approved the partnership deal between 888 and Caesars in March 2011. The duo is offering WSOP Online Poker for the European poker market and wants to expand into the US so that they can grab a share of the US online poker market as soon as it is legalized either at the state or at the federal level.
Since 888 had withdrawn from the US online poker market immediately after the federal government passed the Unlawful Internet Gambling Enforcement Act (UIGEA) in 2006, Nevada regulators will definitely favor it. 888, however, cannot offer an online poker product on its own, which makes a partnership deal with a land casino company essential. Caesars is the best partner for 888 as the former owns properties, such as The Flamingo, The Horseshoe, Harrah’s, Rio, and Planet Hollywood.
Besides Caesars Interactive Entertainment, Nevada has licensed companies such as South Point, MGM, Fertitta Interactive LLC, Boyd Gaming, and Golden Nugget to offer intrastate online poker and providers of services related to online poker such as Shuffle Master, Bally Technologies, and IGT.
Caesars is quite confident about launching an online poker site in Nevada early in 2013, but everything depends on how soon 888 Holdings gets a license.
Meanwhile large gambling companies such as Bwin.party, Zynga, Treasure Island, and Hard Rock Hotel and Casino have applied for a Nevada poker license and are waiting for one.