Casinos Court Asian Americans
With many new gambling cities opening up in the Asian Pacific Region, most recently the mecca of Macau, much of the international market is adjusting focus and locations. The decrease of the international Asian Gambling market has drawn the casinos to focus their attention onto the Asian American population. The Asian market is changing the face of gambling casinos across the country. This fact is showcased in Atlantic City, as many of the casinos are moving to vie for the market.
Some casinos are focusing efforts on the market by increasing bussing traffic and group packages to and from Asian focused neighborhoods, like New York City’s China Town. The Bussing begins at or just after some of the businesses close for the night, allowing the riders to make it to the concerts that are being held at 1am on many nights.
As the slots machines revenue continues to dwindle with the growth of slots parlors in neighboring states. The Asian revenue, which makes up about 15% of the table game income, is becoming more vital to the growth of land casinos across the United States. Many casinos are keeping this in mind while they are increasing their Asian Influence table games, such as Pai Gow Poker, and mini baccarat. Additionally many of the Atlantic City Casinos are bringing in consultants to assure there is effective customer service for the Asian gambling market. Many times when they are anticipating a higher than usual draw into the Asian Market the casinos will also require those who are on staff that speak any Asian language be working that night. Those who are not Asian and work for the casinos will have to undergo social training for participation with the focus group.
Why else do the land casinos want to draw the Asian American Gambler into their doors? According to a number of published reports, Asian Americans tend to be well educated business owners, who enjoy playing games from home, and are willing to spend a little more. Watch this carry through, even with the competitive poker professionals.
